November 2000 Riedlbauer Callcenter & Online Solutions and Online Media Riedlbauer have agreed to be acquired by xtend.
The Transaction
Corporate Finance Partners advised Krefeld/ Germany based Riedlbauer Callcenter & Online Solutions GmbH and Online Media Riedlbauer GmbH with regards to the identification of a strategic partner leading to the sale of 100% of both companies to Essen/ Germany based eBusiness integrator Xtend AG which was closed in November 2000.
Situation
The predecessor company of the two Riedlbauer firms, Connect Service Riedlbauer, was founded in 1989 in Krefeld/ Germany as a desktop publishing company by Julian Riedlbauer, back then still in his high school years, today a very successful Internet pioneer in Germany. In the following years, Connect Service Riedlbauer became a leading distributor of data & telecommunications equipment in Germany with an own customer care division. In 1994, Online Media Riedlbauer GmbH was founded as a sister company of Connect Service Riedlbauer GmbH, serving customers with multimedia and web design services. In 1996, Connect Service Riedlbauer added Callcenter, outsourcing services and body leasing to its product line. In 1998, Julian Riedlbauer decided to spin-off the distribution part in an asset deal and integrated it into NT-Plus, forming NT Plus Riedlbauer, back then the largest independent distributor of data & telecommunications equipment in Germany. After this, Connect Service Riedlbauer was renamed to Riedlbauer Callcenter & Online Solutions GmbH and continued to provide first-class customer services in the IT, telecommunications, banking and utilities sectors. To further expand their customer base across Europe and serve clients with more complex web-based customer care solutions, Riedlbauer Callcenter & Online Solutions GmbH and Online Media Riedlbauer GmbH decided to evaluate several options with selected strong strategic partners and therefore mandated Corporate Finance Partners to assist in the evaluation process and to advise the Management and owners throughout the transactions.
Approach
Corporate Finance Partners prepared a comprehensive Information Memorandum. National and international potential partners were evaluated in the sale process and Corporate Finance Partners subsequently short listed suitable buyers. The Essen/ Germany based eBusiness integrator Xtend AG was identified as the most suitable buyer, since Riedlbauer`s activities complement Xtend`s value chain. Corporate Finance Partners structured the sale process, the due diligence and the negotiation of a 100% transaction based on an equity swap, which was succesfully closed in November 2000.
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