Trade Sale of myphotobook to Holtzbrinck Networks
German publishing house Georg von Holtzbrinck has acquired a majority stake in Berlin-based myphotobook GmbH. The purchase price remains undisclosed. The acquisition is still subject to antitrust agency’s approval. Holtzbrinck will hold its stake in myphotobook through its subsidiary Holtzbrinck Networks.
Founded in September 2004, myphotobook provides software to create premium hardcover photo books. Today, myphotobook is present in 15 countries and one of the fastest growing enterprises in its sector. The Company furthermore operates fotoalbum.de, an Internet platform offering customers the possibility to produce prints, personalized canvas and calendars from digital photos in addition to photo books.
Holtzbrinck Networks focuses its investments on market leading b-to-c companies in Europe. The majority holding in the Berlin-based start-up is a further step in this direction for the publishing house. “Individualized books, whether photo or text books, bear huge market potential and ideally complement our portfolio in this segment next to buecher.de and bol.com”, says Konstantin Urban, Managing Director of Holtzbrinck Networks.
Corporate Finance Partners acted as an exclusive adviser to the shareholders of myphotobook GmbH in this transaction.
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