SevenOne Intermedia, the multimedia division of ProSiebenSat.1 Group, together with management and founders have sold 91% of the shares in solute GmbH, operator of leading German price comparison portal billiger.de, to an alliance of publishing houses led by yellow pages & directory publishers.
“Over the last years, we have generated strong profitable growth, making billiger.de a huge success story. We believe that this group of publishers is the perfect partner for the next phase of billiger.de’s expansion”, commented Urs Keller, Managing Director and Founder of billiger.de/solute GmbH.
billiger.de is the best known price comparison portal and provides one of the most comprehensive product offerings in Germany: 28 product categories cover more than 10 million products from over 1,800 direct partner online shops. In addition, billiger.de offers comprehensive product information, such as technical specifications, historical price development & current prices, user feedback, shop information, reviews etc.
billiger.de increased its number of unique users by 22% in December 2009 making it a leading German price comparison site, according to Nielsen.
Corporate Finance Partners acted as exclusive adviser to the alliance of directory publishers on this transaction.